If you’re a service-based solopreneur looking to get more eyes on your service offerings, using sales videos in your marketing can do just that.
Think of a sales video like a commercial for your business. The purpose is to compel viewers to take one specific action. Sounds easy enough, right? But if it was so easy, we’d all be superstars selling via videos! So, what really goes into scripting and recording a sales video that turns viewers into loyal followers and paying clients? Keep reading for an easy-to-follow script!
First, let’s explore why sales videos are a great marketing tool for service-based solos, the tools you’ll need to record a sales video, and how to script a sales video so your message isn’t just heard but resonates and motivates potential clients to take the next step.
Will a Sales Video Lead to More Revenue for My Service-Based Business?
YES! Demand for video content is on the rise. In a recent study by Wyzowl, “as many as 91% of consumers want to see more online video content from brands,” and “96% of businesses continue to value video as an ‘important part’ of their marketing strategy.” Crafting an engaging sales video for your services can increase your visibility and turn viewers into eager action-takers.
What Will I Need to Record a Sales Video?
Surprisingly, not much. With the trend toward “in the moment” and not overly produced, you really only need a smartphone or a computer with a camera, a quality microphone, good lighting, an uncluttered background, and, of course, a well-crafted script.
Where Should I Use My Sales Video?
While the equipment is minimal, recording your sales video takes longer than other marketing efforts. So, you want to maximize the use of your sales video (and any video you create) by including it on your website, in your newsletter, in emails, on social media channels, and in paid ads.
PRO TIP: Make this fun! Go on a playdate in a quiet, well-lit outdoor location with your camera, tripod, microphone, and video script. Set up and pretend you LOVE being on camera. Imagine standing in front of an audience of fans and making eye contact with one specific person you know you can help. Talk to that ONE person while recording your videos. This will make viewers feel like you made this video just for them!
How to Script a Sales Video that Turns Viewers into Eager Action Takers
Use this simple outline to script a sales video that keeps viewers watching longer and compels them to take the next step.
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Lead with a Hook
Open with an attention-getting hook like an alarming statistic, a thought-provoking question, or a disruptive statement that contradicts your audience’s beliefs.
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Use Empathy When Identifying Their Pain Points
Be specific and use words your clients use to talk about their problems. No industry jargon or buzzwords. Speak from the heart and talk to that ONE person who, if they worked with you, would experience radical results. This will make your video more personal and your message more meaningful.
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Agitate the Pain Points to Show What’s at Stake:
There are inevitable long-term consequences when we know we have a problem and don’t seek a viable solution. What consequences might your potential clients face if they don’t solve this problem? What’s at stake if they don’t get help? What is the worst-case scenario if they don’t find a solution? Think beyond financial consequences. Dig deep into the emotional and psychological effects – what might they feel or believe about themselves due to this problem?
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Introduce Yourself
Having a one-liner can make this part easy and impactful. A one-liner (which is really not a one-liner) tells people what you do, who you do it for, and how it improves your clients’ lives. Here’s an example: “You know how hard it is to find captivating images to use on your website? As a graphic designer, I create unique, eye-catching designs on time, resulting in more conversions and higher ticket sales for female-led event companies.”
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Present the Solution (and BTW, this is not your offer)
The solution is the outcome they’ll experience AFTER working with you or buying your product. Paint a picture of what success looks like using the words they use. Get personal and use emotive language so they know you understand them.
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Highlight the Transformation
The best way to do this is by sharing 2-3 client success stories. Use clients you’ve worked with who achieved great success as a result of working with you. How did they transform after working with you? You can also incorporate what makes you or your offer unique and how this helps you get results for your clients.
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Why NOW is the Time to Act
Reiterate what’s at stake by NOT taking action. You can use your clients as examples of what they would have missed out on if they hadn’t taken action. Reaffirm that the results are not unusual and that they [the viewers] could experience the same results, too. If they act now, give them a time-sensitive incentive, like a special bonus. You want to give viewers a reason to take action right now.
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Call Them to Action
Tell them exactly what you want them to do next and how to do it. For instance, if you want them to book a discovery call, then direct them to the link.
BONUS TIP:
Show up with the right energy when recording any video. You want your excitement and passion to shine through and inspire viewers. So do a little dance or engage in an activity that lights you up before you press that record button.
There’s no denying that video content is here to stay. Yes, it takes more time and planning, but the rewards are worth it. If you’re a service-based solopreneur, incorporating sales videos into your marketing can help you stand out, get more clients, and make more money. If the idea of scripting a sales video feels too daunting to write on your own, we should talk.