10 Ways to Incorporate Trending Buyer Behaviors into Your Service-Based Business Strategy

by Kelly | Jul 15, 2024 | Blog, Business Owners, Solopreneurs

Have you ever wondered what drives today’s consumers to make a purchase? Understanding consumer trends and buyer behaviors is more critical than ever in an era where convenience, sustainability and personalized experiences reign supreme.  From Insight to Action:...

How to Script a Sales Video that Turns Viewers into Eager Action Takers [Guide for Service-Based Solopreneurs]

by Kelly | Jul 1, 2024 | Blog, Business Owners, Solopreneurs

If you’re a service-based solopreneur looking to get more eyes on your service offerings, using sales videos in your marketing can do just that.  Think of a sales video like a commercial for your business. The purpose is to compel viewers to take one specific action....

How to Get Clear, Stay Focused & Make More Money in Business [Action Plan for Service-Based Solopreneurs]

by Kelly | Jul 1, 2024 | Blog, Business Owners, Solopreneurs

I just can’t find the time. Says Every Solopreneur.  Juggling client work, running a business, and managing a household leaves little time to focus on your bigger goals and projects. You might even feel guilty doing the things that really matter, even if that time...

Answer these 5 Key Questions Before Hiring a Copywriter & You’ll Save Thousands of $$$ [Guide for Service-Based Solopreneurs]

by Kelly | Jun 24, 2024 | Blog, Business Owners, copywriter, Solopreneurs, Uncategorized

As a service-based solopreneur, I don’t have to tell you every dollar counts. Investing in a copywriter can feel scary. You’ve tried writing copy on your own, but you’re not seeing the results or ROI in time, energy or impact.  You know your marketing message is...

How to Create Stellar Client Persona Profiles to Attract the Clients You Want to Serve [Guide for Service-Based Solopreneurs]

by Kelly | Jun 17, 2024 | Blog, Business Owners, Solopreneurs

Ugh, I know you’ve heard this before, but creating client persona profiles (aka a detailed description of the type of client you want to serve) is the key to attracting the clients you want to work with—clients who value your expertise, your time, and your services...